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| Map
covers every area in Japan |
The digital map covers Japan
from Hokkaido to Okinawa.
Various kinds of statistical data are also available
on anation-wide basis. The same mapping system can be
used in five different AOG (Asahi Shimbun Orikomi Group)
locations in Japan.
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| Easily viewed and quickly understod area map |
Various digital maps are available
on the market, such as a map of newspaper delivery agents,
an administrative facilities map, a road map, a map
of various facilities, an image map (raster map).
A customer's marketing activity is fully supported by
efficient use of maps.
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| Enhanced functions for target commercial zone analysis |
Expression by map has made
it possible to concretely analyze and understand the
actual status of target commercial zones and from various
angles, which was difficult when just using figures.
Huff gravity model analysis, which requires complex
calculations, shortest route analysis, and analysis
of how far can be traveled within a certain time, takes
only a short time to process.
The area attribute is expressed visually by interlocking
of the data with a map.
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This can be easily seen and
understood by placing various digitized maps - such
as road map, raster map - one upon another, placing
the basic original map of newspaper delivery agents'
areas, municipalities, town-block at the center. A data
map can be created easily and quickly in which the required
information is understandable at a glance.
Newspaper Delivery Agents' Map
Administrative Facilities Map
Road Installation Map
Raster Map
The area map can be easily seen and understood by placing information maps one upon another. |
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Statistical data of national census, "Chiebukuro" - data of area attributes by newspaper delivery agents, "Minryoku" - data by municipalities are expressed on map. Soon after the retrieval of the required data, it becomes a more detailed area map instantaneously by processing it into easily understandable map. It is an information map which is very helpful in planning the effective distribution of advertising inserts and in planning marketing strategy.
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| - Area data by newspaper delivery agents |
| This is collected data by newspaper delivery agents that becomes the source of distribution of advertising inserts. It covers all major daily newspapers throughout Japan. |
[Click to Enlarge Map]
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| - Data by town block |
| This is demographic data by town-block. The details of sex, total population and the number of households can be learned. |
[Click to Enlarge Map]
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| - Data of "Minryoku" (by municipality) |
| This covers not only national census, commercial statistical surveys, business statistical surveys and housing statistical surveys but also the amount of taxable income and the ratio of passenger car owners by database. |
[Click to Enlarge Map]
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| Target Commercial Zone Analysis |
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Upgraded function for target commercial zone analysis makes expression by visual picture easily understandable.
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| -Huff grabity model analysis |
| Analysis results using the Hough model can be displayed on a map as A temporary target commercial zone. Fine-grained simulations can be made for the wall setting, settings of range coefficient and correction coefficient by a wealth of knowledge and experience. Estimates corresponding to various cases such as the degree of influence on the opening of competitive shops is also possible by visual picture. It can also be used widely for the development of a new shop and understanding existing shops in the target commercial zone. |
[Click to Enlarge Map]
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| - Analysis of how far can be traveled within a certain time |
| It is possible to analyze the range that can be traveled from any point, such as shop or intersection, within a certain time by car. It can be used to estimate an area that will attract customers in the type of industry which many customers visit by car and for the selection of an easily accessible area. |
[Click to Enlarge Map]
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In addition to the statistical data, house data including address data, data of customers' survey, the number of card holders, etc. can be created. For example, the actual target commercial zone and the ratio of card holders can be quickly shown if you input the house data by town block. Therefore, it is useful for effective customer data management.
We will illustrate successful cases of advertising inserts by the use of AMS.
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