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| Case
1 : Real Estate Advertisement |
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| Example based on a case where advertising
inserts were effective through elaborate marketing and planning. |
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| Decide the distribution
area on a target group basis |
Target married
couples in their late 30s to early 40s who both work.
Segmentation of the promising areas with a large number
of targets by AMS
Select the area with high population distribution ratio
of 35 - 44 age group within 10km periphery of the house
for sale
Decide the advertising insert distribution area
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[Enlarged map] |
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| Decide the distribution
area on the basis of ease of access to the area |
Estimate the area
that is easily accessible to the show house
A large number of visitors living in areas 20 minutes
by car from the show house
Analyze how far can be traveled within a certain time
by AMS
Establish the advertising insert distribution in areas
20 minutes from the show house
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[Enlarged map] |
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