Case 3 : Manufacturer Advertisement
 
 
Past sales campaign data used
Mine the customer data obtained from all previous sales campaigns

Display the area with good customer response on a map using AMS

Select the stores supporting the sales campaign

Decide the advertising insert distribution area

Case3-1
[Enlarged map]

Determine the promising areas with a large number of targets using statistical data
Sales campaign in Kinki district where no campaign was held last time

Focus on the areas with a large number of housewives in their 30s who will become the main targets

Hatching display of the trends by municipalities using AMS

Distribute the advertising insert according to priority

Case3-2
[Enlarged map]
 


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