The number of respondents who chose "Advertising
Inserts" in response to the question, "What advertising
media is helpful in the shopping of foods, clothing, home electrical
appliances, audio-visual equipment, clocks, cameras, jewelry, real
estate, and shopping in department stores and supermarkets?"
was the largest of all advertising media for both men and women.
* According to "Consumers' advertising media evaluation and
survey of consumers' behavior - Fiscal Year 2001" of the Japan
Advertising Association Inc. |
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