| Q1 |
Can advertising inserts be put in any newspaper other than The Asahi Shimbun? |
| A1 |
Yes. Please contact us for details.
|
| Q2 |
What's the lowest volume of advertising inserts for distribution? |
| A2 |
The volume distribution by one newspaper delivery agent becomes the lowest volume of advertising inserts. The distribution number is approx. 3,000 copies per newspaper delivery agent on average. Therefore, we will accept orders from 3,000
copies at minimum for distribution.
|
| Q3 |
Does the price of the advertising inserts differ according to color (one, two, or multicolor) or side (one side, both sides) even if the size is the same? |
| A3 |
There's no difference in the price of advertising inserts themselves;
however, the costs for creating and printing the inserts vary.
|
| Q4 |
Please explain what services are included in the price of advertising inserts. |
| A4 |
The advertising inserts that are accepted at delivery centers are inspected first, then sorted out and delivered to newspaper delivery agents, and finally delivered at households from each newspaper delivery agent. This whole process is included in the
price.
|
| Q5 |
Please explain the schedule for the implementation of advertising inserts. |
| A5 |
In principle, please decide the details of the advertising insert distribution area by 17:00, four days before the insert distribution date (except Saturdays, Sundays and national holidays). Please deliver the advertising inserts to our designated delivery center by 12:00, two days before the insert distribution date (except Saturdays, Sundays and national holidays). This schedule changes if advertising inserts are distributed to a remote area, or on New Year's Day and at the year-end. Please refer to the "How advertising inserts are delivered to households" for more details.
|
| Q6 |
I'd like to use printed postcard as advertising inserts or attach them to advertising inserts. Is this possible? |
| A6 |
Yes. Please contact us for details.
|
| Q7 |
I understand that some subjects cannot be included in advertising inserts
depending on the content. I want to know the details.
|
| A7 |
Advertisements that include
the following subjects will not beaccepted in some cases.
- Advertisements with inexplicit contents or advertisements
for which it is unclear where the responsibility lies
- Advertisements that are detrimental to readers by giving
a false and flashy expression
- Advertisements that are likely to go against public order
and standards of decency
- Libelous advertisements
- Advertisements with negative comments against medicines,
etc. or non-scientific advertisements that carry implications
of superstitions
- Advertisements in which extreme principles or opinions
are stated as to political issues.
- Advertisements handling unjust prize-winning contests
- Advertisements in which lottery tickets are printed
- Advertisements related to unscrupulous usurers urging
the liquidation of a the person who is hard-pressed to repay
multiple, huge debts
For more details, please refer to "Advertising Insert Handling
Screening Standards".
|
| Q8 |
I'd like to entrust everything from the creation of advertising inserts to their distribution to your company. Is it possible? |
| A8 |
Yes. Please contact us for details.
|
| Q9 |
I'd like to distribute the advertising inserts outside Japan. |
| A9 |
In South Korea, they have a door-to-door newspaper delivery system just like Japan. Therefore, we are accepting orders of distribution of advertising inserts in South Korea.
|
| Q10 |
(1)
Please explain the standard size of advertising inserts. |
| |
(2) Are there
any conditions on the shape of advertising inserts? |
| |
(3) Can
booklet type advertising inserts be used? |
| A10 |
(1) The size of advertising inserts is half a page of a newspaper (40.7cm x 27.0cm), B4 size. |
| |
(2) Sizes less than B6 and shapes other than rectangles are treated in a different manner. Please contact us for details. |
| |
(3) Booklet type advertising inserts are also treated in a different manner. Please
contact us.
|
| Q11 |
Are advertising inserts with product samples attached possible? |
| A11 |
Distribution as advertising inserts of newspaper is unacceptable because the advertising inserts are folded or inserted into the newspaper.
However, we are providing ASA Delivery Service in which leaflets,
catalogues, information magazines, and sample products are delivered
by the staff of The Asahi Shimbun delivery agent, distributed
separately from advertising inserts. Please contact us for details.
|
| Q12 |
Please explain the latest trends in advertising inserts. |
| A12 |
According to the "National advertising
inserts data statistics - 1999 annual report" by Asahi Orikomi,
the number of advertising inserts is up 105.2% from the previous
year, and B2 and B4 sizesand distribution on Mondays and Thursdays
increased over the previous year. As for business type, "service
in the miscellaneous category" is up.
|
| Q13 |
I'd like to distribute advertising inserts over a wide area.
What is the widest area it can be distributed over?
|
| A13 |
We accept advertising inserts nation wide. They can be distributed throughout Japan at the same time. Please contact us.
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